La Stella: the hottest bar to kick off 2022!

“I had a large wardrobe of handbags and clutches. When one day I opened it and wondered which bag I was going to take, I told myself that there was something to do. All these bags that are sleeping in the cupboards because I often wear the same one, all these purchased leathers that don't have the opportunity to embellish my outfits... it is from this observation that the concept of La Stella was born”. Consume less and better, satisfy all the style desires and cover all the moments of the day of an active woman with a thousand and one lives... this is the mission of the designer Florence who launched her label at the end of 2017. Focus on La Stella or the flap bar that enhances all women and accompanies them at each new moment of their life.

Did you say La Stella? I said Bar à rabats!

A flap bar... what's that? Yes, you read that right!! Florence likes to innovate, think outside the box and come up with a truly innovative fashion concept. So in 2017, she launched her flap bar after 20 years in image consulting. A concept that seemed to come out of nowhere in the fashion world and yet is the result of careful thought. Her affection for bags goes back several years. As the head of an interior design boutique, she offers bags that she makes from leftover jeans and recycled leather. What caught her attention? Her customers. Whether in image consulting or in her interior design boutique, everything led her to launch her concept. The bag has always been a concern in the finishing touches to an outfit. It's well known: for every outfit, a bag will enhance it. It's this fashion questioning around the bag that tickles her creativity. She thought she needed a bag that would suit every outfit, every style, every moment of the day… She needed a bag with endless customizations to suit women’s desires and whims. An infinite number of flaps that could be adapted to the same base. If Florence got into fashion and design out of passion, she had the audacity to launch La Stella after realizing the success of her bags with her customers. Bags that are unlike any other, that neither seek to imitate nor be inspired by others, but are designed for women who, like her, juggle and live 1001 lives in 24 hours. Perfectly cut so as not to be too bulky but large enough to hold her essentials: the perfect bag according to Florence in short.

1 Day, 3 Universes…

Florence attaches great importance to talking about universes and not collections when she talks to us about her label. Universes of style, she specifies, which come to embrace the moods and moments of a woman's life. Florence is timeless in her creativity and timeless in her lines of bags. For her, trends, new products, collections, are all terms which come to reinforce the temporality of a fashion that is too fast and overconsumption. Fashion must be sustainable, that is to say word for word "last over time and accompany you more than a season... your whole life". With these values ​​of fashion sustainability, Florence is based on 3 very distinct but complementary universes in a woman's life. 3 universes which create a clever balance among all the lives she can take on in a day. Casual first: for the city dweller, the active woman who runs everywhere and who loves comfort, timelessness and effortlessness. The casual universe? For everyday life and to enhance a suit or the jacket/jeans/sneakers look that suits us so well.

Then, Nomad : the active and dynamic woman has, like everyone else, her desires for vacations, escape and bohemian looks of course! Paired with a beautiful white voile dress, high-top gladiator sandals and large jewels with encrusted stones, the bags from the Nomad universe make you want to go to the end of the world and smell so good of elsewhere and exoticism. With turquoise, nubuck and warm tones ranging from camel to nude… Nomad invites you to travel.

Glamour at last: every woman has her dose of femininity. But we love our sparkles, our glitters and we want lots of them in our lives!! So for drunken evenings with friends, 4-star restaurants with your sweetheart or simply a movie with your best friend, we take our Glamour clutch with us.

And then for those who live these 3 style universes in 24 hours, La Stella offers you something new: keep your base in leather or nubuck and simply and quickly change flaps, going from casual to nomadic to glamour in the blink of an eye. It almost seems like a magic trick ;).

For a few weeks now, Florence has been putting together boxes on her e-shop with the 3 best-selling flaps from the 3 universes accompanied by a single base. What a great gift idea!!

The La Stella bag

Florence sees the bag as a static object, which lacks lightness, which in certain outfits can be a stain. Nothing very becoming!! Yes, for the designer, many women who love fashion let themselves be overcome by a kind of laziness when it comes to finding THE right bag. And if that were not enough, heavy, imposing bags where we put almost our entire life do not enhance our silhouettes in many looks. For Florence, we must give life, movement and gesture to the bag. We must ensure that the outfit is easily adaptable to the bag and vice versa. La Stella was born from this fed up with bags by the thousands that die in our wardrobes, and especially from a desire to profoundly change the way we wear the bag. Has been the cream canvas bag for summer and the black leather bag for winter, out of fashion the unique Monique bag that goes with all our outfits of the year, no more unnecessary overconsumption…. The La Stella bag is an object of value. Your precious one that you can customize according to your mood, your appearance, the weather, etc.

The bag according to Florence? Ergonomic : the right size to not damage women's bodies on a daily basis, the right capacity to slip in your (real) essentials. Balanced and harmonious : the clever mix of patterns, reliefs, materials, colors... to make timeless but daring products! For Florence, beauty is based on the balance and harmony between the material, the assembly and the colors. Luminous and sunny: Sunny by nature, Florence obviously creates what fits her personality. She is constantly looking for relief details and iridescent materials that capture the light. La Stella bags are textured, materialized and bathed in warmth. Playful : customize your base according to your desires, change it from one outfit to another, make 1001 associations in a clip? Nothing more fun and amusing than the La Stella bag in short. At the right tempo: Florence wants to make the handbag moveable and counter its static side. A bag that hugs our silhouettes and adapts to our looks. A bag that gives us even more rhythm and energy in our daily life!

“Sustainability and eco-responsibility no longer mean anything today.” Florence La Stella

Anyone can claim to be an eco-responsible label today. For Florence it is a real way of living and thinking on a daily basis. So yes, Florence works with materials in an eco-responsible way (eco fur for her latest capsule) and attaches importance to local manufacturing by having a special link with Tunisia, but that is not where the sustainability of the brand lies according to her. Sustainable? Because she has the audacity to say NO to overconsumption. For 10 bags, one is enough for Florence with the pleasure of customizing her bag with flaps to vary her fashion moods. Faced with the impulsive, frenetic and thoughtless buying typical of fast fashion, Florence almost claims to be an anti-fashion. She does not consume, she invests in the long term. She does not create according to the trends of the moment or because you have to wear this or that product this season. The bag must be useful for several years, worn in 1001 ways from one woman to another and from one mood to another and helpful. Yes, it must be of service to the woman's body and promote her physical well-being. Because she attaches importance to handmade and French know-how. She collaborates in particular with a French leather goods maker with experience in the greatest haute couture houses. Because she is against collections and new products , she creates mini capsules for her 3 universes throughout the year, renews her best-sellers in new boxes and produces her other bags in limited quantities to make La Stella unique and exclusive. Because it touches 3 generations. From grandmother to granddaughter, the La Stella bag is timeless so it can be shared and the flaps can be lent and exchanged in the blink of an eye.

“You can only do something when you are 1000 percent committed to it yourself,” says Florence. It’s the same for eco-responsibility. While she doesn’t claim to be the most eco-responsible designer or the most innovative in this area, she lives her project body and soul and defends the sustainability of her concept as a true lifestyle. My bag is sustainable because it requires thought, customization and investment. 3 terms that oppose the impulse, standardization and over-consumption that define fast fashion.

Inspirations and ambitions…

A little something, a whole thing inspires her. Everything inspires everything and she looks to her own experiences to draw her creativity. What she wants as an active woman, she creates. She draws inspiration from the way she wants to live her bag on a daily basis. Landscapes, nature and travels feed her gaze and her eye. Yes, from Tunisia to India, she draws inspiration from architecture, colors and lights… The contours of a door in the village of Sidi Bou Said inspire her to create a flap, one fabric catches her eye more than another. She feeds her eye from the outside world to inspire herself in abundance…

Her clients are the most beautiful muses. Each one has their own way of wearing this or that flap, and of combining this base with this layering... they can create their own style. That is the strength of the brand, they stand out on their own. Florence wants women to think for themselves. They must be free to dress as they wish without being guided by an influencer, a muse or a trend. Do what you want when you want, this is the mood of La Stella. “Each day has its ideal”, as the designer reminds us, an ideal that women must shape and build for themselves.

Ambitions? In abundance, of course. Develop digitally, establish yourself in big cities with La Stella boutiques, create a Vinted space dedicated to discounts on the e-shop, offer a brand new color capsule in limited quantities...

His final word for Sapristi? May the whole world know La Stella and become Stella addicts!!!!

On these final words, Sapristi offers you exclusively until January 2, 2022, -10% on the entire La Stella eshop with the code SAPRISTI! So see you soon on the website of this brand of bags that we already love!!!!

The must? A capsule imagined for our glitter and sequin New Year evenings awaits you on the eshop.

For more One Week, One Creator, see you in the next few days!

By Célia Rakotomavo