Article: LA STELLA REINVENTS THE DENIM SHOPPING BAG
LA STELLA REINVENTS THE DENIM SHOPPING BAG
Behind the bag: a story.
This iconic bag was not born by chance. It is the idea of reinventing oneself, of being inspired, of diverting, of reusing, of sharing...
These bags embody the essence of upcycling: giving new life to something familiar, infusing it with a new purpose.
The iconic 501 jeans! So famous, but for me, far from perfect. I reinvented this classic by transforming it into something new and personal: a unique tote bag.
15 years ago, upcycling was a strange idea for many , but today it has become a norm, as evidenced by this bag that I now hold in my hands.
Imagine walking the streets, carrying a bag that embodies the timeless elegance of 501 jeans, and a commitment to responsible style.
The quest for the perfect pair of jeans is no easy feat.
At La Stella, our philosophy is based on:
Quality and Resistance: We select vintage jeans from brands renowned for their know-how. These jeans are the basis of our shopping bags.
Small Details with Big Impact: Each pair of jeans is carefully examined, because every detail counts. Embroidered back pockets, worn rivets, vintage labels... all these elements contribute to its uniqueness.
But our quest doesn't stop there. We select canvases whose color develops a patina over time, for a palette of nuances over the course of washings.
Far from being fragile, our tote bags are designed to withstand the hazards of everyday life. They are machine washable, allowing the natural patina of the denim to become more beautiful.
With each wash cycle, your bag gains character, becoming a companion throughout the seasons.
That's not all! Open the bag and discover its little secret: toile de Jouy.
A surprising choice? Certainly. But it is precisely this bold marriage that brings a touch of classic charm to our shopping bags.
In our French workshop, each pattern of this iconic canvas is hand-drawn with precision. Then, it is delicately printed on a soft and strong cotton fabric.
The result? An interior pattern, enhancing the raw denim of the exterior. An unexpected contrast that makes this bag one of a kind.
The little extra! Jeans pockets are your everyday allies. They offer a practical and elegant solution for storing your essentials.
A new chapter with our denim tote bags.
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