THE STORY

The story of a metamorphosis in motion. My credo: reinventing women.

I have always been keen to shine a light on women. After studying dietetics, I decided, at the age of 20, to reinvent myself by joining a cosmetics laboratory. Over the years, I have created a tailor-made job that combines image consulting and beauty. For more than 15 years, I have helped and supported thousands of women to reinvent their beauty, their style, with the aim of discovering and expressing their femininity.

All these years of dressing and revealing the beauty of women have highlighted the importance of our relationship with our handbag. The bag is the precious item in the wardrobe, it contains our secrets, our intimacy. But I had the feeling of owning too many, of multiplying bags to have different colors, different styles... I often forgot my business card, my good lipstick, in the old bag. In short, no bag really met my desires. I dreamed of a beautiful, practical bag, with a touch of fantasy, easy to carry. A bag that would match my lifestyle.

Week after week, I put the pieces of the puzzle together. First a rough outline, then gradually, the ideas took shape. The inspirations, the snippets of conversations, the words, your words, I really can't explain it, but the moment I sat down next to my seamstress, the boxes filled in little by little. The Stella was born: THE BAG THAT CAN BE DRESSED AND UNDRESSED.

The bag I dreamed of, practical, authentic, original, respectful of a smart wardrobe, made for all women wishing to assume a chic and modern style. La Stella has a simple removable flap system to personalize it when the change is felt. And what could be better than "always staying in the right tempo"? Every day, La Stella helps women reinvent themselves.

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